THE LAB IN THE PRESS

Here, you'll find all the information you need to stay up-to-date on our latest projects, collaborations, and upcoming releases. Discover all the exciting things happening at BuzzFeed Animation Lab.

BuzzFeed Animation Lab to Develop New Animated Series “Chikn Nuggit” With Genius Brands’ Frederator Network, Inc.

Posted on June 20, 2023

Frederator Network and BuzzFeed’s Animation Lab will develop a premium content series for digital hit Chikn Nuggit based on the original shorts created by Kyra Kupetsky. With over 1 billion views to date on social platforms, Chikn Nuggit is a gender-inclusive, online animated comedy series about a weird, long-eared dog named Chikn Nuggit and his fast-food-named friends.

Shooting Buzzfeed’s ‘Making It Big’ for 2D & VR Experience with Butcher Bird Studios

Posted on March 14, 2023

“Butcher Bird Studios director Steven Calcote shares how they shot the latest season of Buzzfeed’s giant-sized food show ‘Making it Big’ to satisfy fans of the 2D show on YouTube (21M subscribers) and new viewers of the VR edition on Meta Quest TV.”

Frederator Network To Develop ‘The Land Of Boggs’ & Other BuzzFeed Animation Lab IP As Series

Posted on February 4, 2023

Frederator Studios will get an exclusive first right to develop and produce the shows and be their global sales agent, with Director of Development Isabel Schultz leading the operation. The consumer products division of Genius Brands International, which is lead by Chief Brand Officer Kerry Phelan, and BuzzFeed will develop a retail program with BuzzFeed.

TikTok and Buzzfeed Are Disrupting a $250 Billion Industry. Developing animated character brands was once expensive and high-risk. Maybe no longer.

Posted on July 12, 2021

“…when Myers and her team pitch their characters to, say, Netflix, they enter the meeting armed with content that has already earned millions of super fans, who can be counted upon to become consumers of the longer-format content and evangelize to their online and real-world peer groups. This vastly reduces and even eliminates the risk of market failure before the studio makes a large upfront investment.”

Sprinkles Cupcakes celebrates Pride Month with festive treats

Posted on June 19, 2019

“Sprinkles Cupcakes is partnering with its ‘Good Advice Cupcake’ Cuppy and The Trevor Project to celebrate Pride Month and the 50th anniversary of the Stonewall Uprising. The cupcake bakery chain is offering a selection of rainbow treats, including the Pride Sprinkle Cupcake and the Rainbow Layer Cake.

BuzzFeed teams up with Eko to create interactive recipes and other videos

Posted on April 2, 2019

“BuzzFeed and Eko have been working together to create a wide range of interactive videos, which they began launching in the past week or so — starting with this Tasty potato recipe that allows you to customize your ingredients, revealing a bit about your personality in the process.”

Eko launches interactive, virtual toy store

Posted on October 17, 2019

“Produced in partnership with BuzzFeed, when kids head to the site they will be directed to an online choose-your-own-adventure experience, accessible on phones, tablets and computers. Throughout the video experience, users are prompted to click or tap different options to decide what happens next. It’s designed to allow kids to virtually unbox products as “toy testers,” and allows children to meet Santa and interact with live-action and animated characters. New branded experiences are set to bow soon.”

SHOP THE LAB

BOE PLUSH
The Land of Boggs
$25.00

SUSHI DOG ENAMEL PIN
Weird Helga
$14.00

CHIKN NUGGIT PLUSH
Chikn Nuggit
$25.00

CUTE BUT STABBY ENAMEL PIN
The Good Advice Cupcake
$14.00